ERP SOS – Competition is reducing Sales


To stop losing customers to the competition, you need to make your customers feel valued, understand who your competition is, and offer your customers more value.


At the nucleus of competitive selling, there’s a winning strategy where all your efforts need to be customer-centric where you are not undercutting the competition, but rather bolstering your own sales approach to highly meet the customers’ demand so that they don’t have to think about another company or product ever again.


To win the market, you need to make sure that you’re able to identify your target group, what are the types of products or services your customers are looking for, the most effective methods to sell your specific offer and to ensure that you’re able to deliver on your promises.


Reliable and Short Delivery Times

ERP Systems can help in identifying priority orders based on sales, profitability or other factors and ensure those are delivered first. Production lead times and delivery lead times can be closely monitored against set KPI’s to ensure demand is met on time.


Provide Great Customer-Centric Service, Pricing and Offers

Make sure that you always provide great customer service during but also after the sales process. This will make your customers want to purchase from you again and again because they will know you are always there for them. CRM provides a comprehensive view of customer interactions and buying behaviours in turn enables targeted marketing and sales efforts.

ERP facilitates the management of returns and exchanges and improves customer satisfaction. ERP allows you to manage pricing and promotions consistently across all sales channels, ensuring that customers receive accurate competitive pricing.


Multi-Channel Management and New Markets

ERP supports multi-channel selling by synchronizing data and processes across various sales channels, such as e-commerce platforms, brick-and-mortar stores, and mobile apps. This ensures a seamless customer experience and reduces the complexity of managing multiple channels.

Sales Force Automation mobile apps allows improved customer service and capturing of orders and in turn ability to fulfil them faster then competition. Easily identify the market penetration using maps and gaps to get into new markets.



Poor quality costs money and, eventually, customers. ERP can identify where the problem items came from (including the production line) and, just as importantly, where they went. ERP systems facilitate robust quality control by tracking raw materials, monitoring production processes and recording product testing data. This data-driven approach enables organizations to promptly identify and address quality issues, reduce product defects, and ensure compliance with industry standards and regulations.


In the dynamic, often challenging landscape of the trading industry, leveraging advanced tools like ERP systems can make a substantial difference in your profitability. As competition intensifies and the market continues to evolve, the question isn’t whether you can afford to implement an ERP system, but whether you can afford not to.


About ACEteK – SAP Business One ERP System Partner

We’re an SAP Partner, with a long standing track record of successful SAP Business One ERP System Software projects, delivered on time and on budget. The ACEteK team has established its reputation, and differentiated itself from its competitors, by offering all its clients expert knowledge and advice, combined with a friendly, personal and attentive service.


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